Image by Sony Pictures Digital Inc.
The 1987 film RoboCop was a razor sharp satire of late ‘80s America, with its crime, grime, and anarcho-capitalist bend. Interspersed between such lines as “Dead or alive, you’re coming with me” are wry newscasts and commercials from the future. And if there were a commercial for RoboCop itself, it would look like the video, below.
Sony Pictures Digital Inc. [UPDATED: along with MGM] kick off their marketing campaign for the upcoming 2013 film RoboCop with this clever ad. In this, we get a look at the XT-908 aerial drone and the ED 209, the defense droid that Robocop replaced at the beginning of the 1987 movie after it malfunctioned in a spectacular way. (A few deaths were involved.) We also get a shadowy glimpse of RoboCop—sorry, the RC 2000.
With tag lines such as, “We’ve got the future under control” and “Order for your city today,” the upcoming RoboCop, starring Joel Kinnaman and directed by Jose Padilha, looks like a commercial that befits Paul Verhoeven’s classic movie. The commercial is also billed as a “viral video” before it’s had a chance to go viral, but that’s entirely consistent with OCP’s corporate marketing strategy.
Keep your eyes on the “Omnicorp” website for more on RoboCop. The film is currently in pre-production.
Via Superhero Hype.