Netflix’s Stranger Things has struck some marketing deals with companies such as Eggo and Target. It makes sense: Eggos are a product featured in the series, whereas Target sells clothes and toys. One promo partner, however, may leave folks scratching their heads at first: the ride-sharing service Lyft.

However, one look at the video below and you might realize one thing: The team-up literally delivers a frighteningly spot-on payoff.