Carol Pinchefsky
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The Only Reason That ‘Homeless Hotspots’ Are a Bad Idea

The Only Reason That ‘Homeless Hotspots’ Are a Bad Idea

Mar 13, 2012 | Forbes

BBH Logo There’s been a quite a bit of controversy over using homeless people as wireless hotspots since the New York-based advertising agency Bartle, Bogle and Hegarty (BBH) deployed them at the South by Southwest festival. At first glance, it seems like a...

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