Carol Pinchefsky
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The Impact (Economic and Otherwise) of Lord of the Rings/The Hobbit on New Zealand

The Impact (Economic and Otherwise) of Lord of the Rings/The Hobbit on New Zealand

Dec 14, 2012 | Forbes

Ever since 2001, many of us have come to recognize New Zealand as “the place where Lord of the Rings and The Hobbit, was filmed.” Now even more people know it as “the place where I took my vacation.” According to the general manager of Western long haul markets for...
Riddles in the Air: Guess What AirNZ Has in Its Pockets in Hobbit-themed Promotion

Riddles in the Air: Guess What AirNZ Has in Its Pockets in Hobbit-themed Promotion

Nov 2, 2012 | Forbes

In-flight instructional videos are a boring yet necessary part of air travel, and if we didn’t watch them, we would never know that the seat cushion doubles as a flotation device. But AirNZ recently managed to jazz up a standard safety video with one that doubles as...

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