Carol Pinchefsky
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Why Do Gamers Play One Game for Hundreds, Even Thousands of Hours?

Why Do Gamers Play One Game for Hundreds, Even Thousands of Hours?

Jan 11, 2013 | Forbes

Endless Ocean: Blue World (EO:BW) is a Wii game that takes approximate eight to twelve hours to complete. Not Viki Kelly. She’s been playing EO:BW for over 250 hours. She’s far from finished. With an ocean to explore and sealife to explore it with, Kelly doesn’t see...
‘Journey’ Earns the Videogame World’s First Grammy Nomination

‘Journey’ Earns the Videogame World’s First Grammy Nomination

Dec 6, 2012 | Forbes

Today, the Recording Academy, presenter of the Grammy awards, revealed their nominations for the 55th annual Grammy nominations. In the category of “best score soundtrack for visual media,” The Artist and Hugo got their well-deserved yet predictable nods. And then...
Dan Bull’s Hip Hop Videos Are Better Game Trailers Than the Official Ones

Dan Bull’s Hip Hop Videos Are Better Game Trailers Than the Official Ones

Dec 6, 2012 | Forbes

Did you think that Cortana telling the Master Chief to wake from his four-year slumber was music to your ears? Did you think Skyrim was an epic adventure worthy of story and song? Dan Bull does. He sets his love for videogames to music—hip hop music, actually—and...
You and Your Videogame Avatar Are More Moral Than You Realize

You and Your Videogame Avatar Are More Moral Than You Realize

Nov 28, 2012 | Forbes

Videogames are a great way to walk in someone else’s shoes, if only digitally. Depending on the game, you can do good deeds for the love of humanity or the love of money. You can swing a sword for freedom or for oppression. According to Dr. Andrew Weaver, your game...
‘#1ReasonWhy’ Hashtag Explains Why There Are Few Female Games Developers

‘#1ReasonWhy’ Hashtag Explains Why There Are Few Female Games Developers

Nov 27, 2012 | Forbes

When games project specialist Luke Crane tweeted on November 27, “Why are there so few lady game creators?” he didn’t realize that he would create a minor tweetstorm. But Crane’s observation touched upon a nerve—and not just because he used the word “lady” instead of...
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